My introduction so far and more resources needed

I NEED public resources that discuss POSITIONING see this link for further comments regarding positioning.

Because pick-up artists use different terminology than advertisers I am having a difficult time finding resources that deal with PUAs getting into the targets mind, positioning (for lack of another word) himself higher on "fuckable"/desirable ladder or knowledge structure.

But now that I think about it, any discussion on "attraction switches" could be seen as an attempt to positions oneself higher the the targets mind. And most things that PUAs do (peacocking, DHV, etc) is an attempt to elevate the PUA in the target's mind. I'll have to give this more thought and keep looking.

If you know of any public resources that could be helpful to my project, PLEASE DO NOT HESITATE to leave a comment. My project will be due before I know it and I want it to be a good project.

OH yeah I almost forgot. I am only focusing on the parallels between seduction and advertising (instead of mass media; mass media was too broad of a scope for this project)

Here's my introduction so far:

This project explores the parallels in the evolutionary arms race in advertising and the Seduction community.

The Seduction community is defined as:

A loosely connected world-wide subculture of (mostly) men who strive for consistent success with attracting and seducing women. This overriding intention is facilitated with improvements of self (inner game), skills, and lifestyle. “It's about developing your self. Your skillset. Your social intelligence. Your 'alpha qualities'. Your lifestyle. Your natural attractiveness to women.” (Roman_be, 2006). This collection of attributes and abilities is what is sometimes referred to as “game”.

In addition, members of this community seek greater understanding of male, female, and social psychology and dynamics. Within this community, there are individuals, businesses, and organizations with varying fundamentals, strategies, and philosophies, that offer advice, products, and services that help assist their diverging objectives.

This community is networked “together through internet forums and groups, as well as over a hundred local clubs, called ‘lairs’” (wikipedia, 2007) and other similar local groups and gatherings.

The members of this community are often referred to as pick-up artists (PUA) . A pick-up artist is someone skilled in the arts and non-exact sciences of seduction. For the sake of this project, seduction will refer to the following definition:

“Seduction is the use of temptation and enticement, often sexual in nature, to attract or influence the behavior of another. Traditionally, the word implied leading someone astray, as when a man lures a woman into a sexual relationship without the need to resort to force. In contemporary usage, however, seduction is used more broadly as a synonym for the act of charming someone.“ (Wikipedia, 2007)

The Seduction community is often referred to by its members as “the community”.


This project aims for an objective comparison of two separate but similar groups. The project will not attempt to address the morality or integrity of advertisers or pick-up artists. The author of this project does not believe that either advertisement or the Seduction community are innately corrupt or dishonesty. As in most groups within given societies, there are varying degrees of ethical practices with both seducers and advertisers. It would be an injustice to label all advertisers and pick-up artists as fraudulent. “Being a PUA doesn't make one inherently manipulative or dirty.” (Illpapinyc, 2006)